Brian Biles Design
Brian Biles is an award-winning graphic designer, illustrator, and art director.
BrianBilesDesign-Verloop.jpg

Verloop

branding

Logo, package, and print design for Verloop — a contemporary, knitwear brand that uses innovative knitwear techniques and materials.

Client: FormNation

Creative Director: Jan Habraken

 The logotype and brand mark were updated using basic geometric shapes.

The logotype and brand mark were updated using basic geometric shapes.

brian-biles-design-verloop3 copy.jpg
imac.jpg
brian-biles-design-verloop-2.png
 As the previous branding was somewhat confused, the goal was to create a unified, streamlined identity that reflected the brand vision and products.

As the previous branding was somewhat confused, the goal was to create a unified, streamlined identity that reflected the brand vision and products.

brian-biles-design-verloop4.jpg
 Using frosted and white paper, the hangtags and packaging utilized minimal design that complemented the vibrant, colorful products.

Using frosted and white paper, the hangtags and packaging utilized minimal design that complemented the vibrant, colorful products.

brian-biles-design-verloop6.jpg
brian-biles-design-verloop7.jpg
 Initial logo proposals

Initial logo proposals

 View it  here

View it here