Logotype re-design for Verloop Knits — a contemporary, knitwear brand that uses innovative knitwear techniques and materials.
A knitted fabric is a continual loop — a process. At Verloop, our process is ever-evolving.
Founded in 2012, Verloop is a contemporary knitwear collection based in New York and Hong Kong. Working with a dedicated team of knitters, they create unique accessories that infuse traditional knits with unexpected details, materials and industrial techniques. Through a design process that emphasizes experimentation and innovation, Verloop aims to redefine knits for creative-minded consumers looking for functional styles that complement modern life.
For their corporate Identity we tried to incorporate these traits. The Boldness and colorfulness of the brand. And of course the infinity loop as a prominent place within the logo and branding.