Brian Biles Design
Brian Biles is an award-winning graphic designer, illustrator, and art director.
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Neff Headwear

print & web design

Website, digital/print design, art direction, and styling for Southern California youth, apparel brand Neff Headwear.

Client: Neff Headwear

Creative Director: Shaun Neff

 As the brand sought to expand into the e-commerce market, I conceptualized, prototyped, and designed a new, responsive, e-commerce website over the course of twelve weeks.

As the brand sought to expand into the e-commerce market, I conceptualized, prototyped, and designed a new, responsive, e-commerce website over the course of twelve weeks.

 I developed a flexible grid system for the main landing and product pages.

I developed a flexible grid system for the main landing and product pages.

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 The website was also designed to be responsive and optimized for e-commerce shopping.

The website was also designed to be responsive and optimized for e-commerce shopping.

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 Within six months of launching, the new website had successfully increased YoY e-commerce revenue by 300%

Within six months of launching, the new website had successfully increased YoY e-commerce revenue by 300%

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 The main challenge was to develop a tight but flexible grid system that could accommodate a large number of different-sized products.

The main challenge was to develop a tight but flexible grid system that could accommodate a large number of different-sized products.

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 Using the frame as a navigational device, each section was color-coded.

Using the frame as a navigational device, each section was color-coded.

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 Art direction and styling

Art direction and styling

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