As the brand sought to expand into the e-commerce market, I conceptualized, prototyped, and designed a new, responsive, e-commerce website over the course of twelve weeks.
I developed a flexible grid system for the main landing and product pages.
The website was also designed to be responsive and optimized for e-commerce shopping.
Within six months of launching, the new website had successfully increased YoY e-commerce revenue by 300%
The main challenge was to develop a tight but flexible grid system that could accommodate a large number of different-sized products.
Using the frame as a navigational device, each section was color-coded.
Art direction and styling