Brian Biles Design
Brian Biles is an award-winning graphic designer, illustrator, and art director.

Guess Modern

typeface

I was commissioned by GUESS to design a custom typeface in five weights that could be used in their advertising for print and web. The goal was to create something unique and customized to the brand that could be used across multiple touchpoints. Based off their existing website typeface Futura, the triangular motif of the GUESS logo was appropriated in the terminals of the letterforms. The typeface premiered internationally in retail stores and on their website as part of their 2015 "Hello Spring" advertising campaign featuring Gigi Hadid.

Client: GUESS

Creative Director: Rob Chong & Paul Marciano

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 The triangular motif of the GUESS logo was appropriated in the terminals of the letterforms.

The triangular motif of the GUESS logo was appropriated in the terminals of the letterforms.

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 Subtle but noticeable changes allowed for maximum usability at both large and small sizes.

Subtle but noticeable changes allowed for maximum usability at both large and small sizes.

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 The goal was to create something unique and customized to the brand that could be applied across multiple touchpoints.

The goal was to create something unique and customized to the brand that could be applied across multiple touchpoints.

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 View it  here

View it here